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Nofruit: From Legacy to Lightning-Fast Commerce

How we transformed a slow Drupal 7 e-commerce site into a blazing-fast headless commerce platform, improving conversion rates by 45% in just 14 days.

127%

Performance Boost

45%

More Conversions

14

Days to Launch

2.3x

ROI in 3 Months

The Challenge

Legacy Platform Holding Back Growth

Nofruit, a growing organic food e-commerce platform, was struggling with an outdated Drupal 7 site that couldn't keep up with customer demands.

Slow Performance

4+ second load times causing high bounce rates

Poor Mobile Experience

45/100 mobile score losing 60% of traffic

Limited Scalability

Monolithic architecture preventing growth

High Maintenance Costs

Legacy code requiring constant patches

Before AttiqLab
Page Load Time 4.2s
Mobile Score 45/100
Conversion Rate 1.8%
The Solution

Headless Architecture with AI Acceleration

We leveraged Claude Code to rapidly build a modern headless commerce platform, separating content management from presentation for ultimate flexibility and speed.

Headless Drupal 10

Upgraded and decoupled Drupal for pure content management with JSON:API

Next.js Frontend

Lightning-fast React frontend with SSG/SSR for optimal performance

Edge Deployment

Vercel edge network for global performance and instant scaling

Technology Stack

Drupal 10

Headless CMS for content management

Next.js 14

React framework for the frontend

Vercel

Edge deployment and CDN

Redis

Caching layer for performance

PostgreSQL

Primary database

Mollie

Payment processing

The Results

Transformative Performance Gains

Page Load Time

Before

4.2s

After

1.6s

-62%

Conversion Rate

Before

1.8%

After

2.6%

+45%

Bounce Rate

Before

68%

After

42%

-38%

Mobile Performance

Before

45/100

After

92/100

+104%
"AttiqLab didn't just upgrade our platform – they transformed our entire business. The performance improvements directly translated to a 45% increase in conversions and over €200,000 in additional revenue in the first quarter alone."

– Marcus van der Berg, CEO of Nofruit

Implementation

14-Day Sprint to Success

1

Day 1-2

Architecture planning and setup

2

Day 3-5

Drupal headless configuration

3

Day 6-9

Next.js frontend development

4

Day 10-12

Integration and optimization

5

Day 13-14

Testing and deployment

Key Learnings

Insights from the Project

Headless is the Future

Decoupling frontend from backend allowed us to optimize each layer independently, resulting in massive performance gains.

AI Acceleration Works

Claude Code generated 70% of the boilerplate code, allowing us to focus on business logic and optimization.

Performance = Revenue

Every 100ms improvement in load time translated to measurable increases in conversion rate and customer satisfaction.

Mobile-First Matters

60% of Nofruit's traffic was mobile. Optimizing for mobile first had the biggest impact on overall performance.

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